I have this conversation with almost every client, without fail, the moment we start working on their strengths. The pattern is always the same. They fixate on everything someone else does brilliantly: the colleague who presents like a natural, the friend who seems to have their life all planned out, the peer who always gets promoted. Meanwhile, they’re blind to something else. Other people are quietly admiring them.

Career growth isn't about becoming someone entirely different—it's about becoming more of who you already are at your best. The Inkling Effect approach to career decision-making centres on a powerful truth: your greatest potential lies in growing and expanding the skills, knowledge, and experience within your top 5-10 strengths.