There have been many times in my career when I felt like a complete misfit—just that little bit lost and misunderstood. The problem was I didn't know what I was good at. Maybe you can relate to that feeling of being stagnant with zero clarity about what you want to do next. I felt out of place, like there was something off.

There's something I need to share with you. Over my decade of coaching, I've noticed a pattern that breaks my heart: brilliant, talented people who feel completely stuck in their careers. They know they're meant for something more, but they can't see a clear path forward. They're disillusioned with work, yet paralysed by uncertainty. Sound familiar? This calling to help became so strong that I knew I had to find a way to reach everyone who needed it – not just those w

Career growth isn't about becoming someone entirely different—it's about becoming more of who you already are at your best. The Inkling Effect approach to career decision-making centres on a powerful truth: your greatest potential lies in growing and expanding the skills, knowledge, and experience within your top 5-10 strengths.