You've built a successful career over 10, 15, maybe 20 years. You've climbed the ladder, earned respect, built a reputation. People know you as "the lawyer," "the senior specialist," "the group manager." Your LinkedIn profile is impressive, your business cards are crisp, and your elevator pitch is polished. Then something happens.

Career growth isn't about becoming someone entirely different—it's about becoming more of who you already are at your best. The Inkling Effect approach to career decision-making centres on a powerful truth: your greatest potential lies in growing and expanding the skills, knowledge, and experience within your top 5-10 strengths.